Turkish Media Invasion: Dramas Then Movies?

After the wave of Turkish drama serials, the movie industry is also set to hit the Pakistani media industry. “Mohabbat Ek Ittefaq” is the Turkish movie that would be screened from 14 October in Pakistani cinemas. For the premier the actress of the movie also expected to arrive by the end of this month. On the appearance of such news, various Pakistani celebrities have expressed displeasure and opposed the ‘Turkish wave’ stating it to be ‘invasion’ on the media industry.

Humaima Malik, Saima, Mustafa Qureshi have opposed the screening of the movies while the film director Syed Noor said that the foreign material screening would help in learning.  The movie has done a huge business in Turkey making up to 5 zillion rupees. It is a love based story. It has been learnt that Pakistani dealers have signed contracts with Turkish media industry. Soon screening of Turkish movies in the local cinemas would be a common practice.

Some are optimistic while some are pessimistic about the Turkish ‘invasion’. Airing foreign content is fine in some aspects but allowing them to ‘invade’ our media industry.  That should be permissible? It is seen that Turkey continues to extend its growth in terms of market capacity too in Pakistan. The super markets have Turkish products, from carpets to grocery items. Has any country ever been so open about promoting Pakistani work or goods? No! Airing foreign content on prime time, how is that justifiable?

Need is to reviving our own culture, media industry. Screening foreign contents is doing well to the media dealers and Turkish marketers, suppliers, media people. But we, as a nation are losing our worth.